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Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they’re unclear on is whether the costs would justify the benefit.Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. If you need to generate some interest, give people a chance to win a free product if they send you a question.Most video marketing attempts fail the first timeWhat really clouds this whole picture is the fact that when you try anything the first time around and you don’t have some sort of blueprint of plan your chances of failure are quite high. This is not just a video marketing thing mind you. This applies across the board.Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.Maybe you’re trying to ride a bike. Maybe you’re trying to build a house or an addition. Maybe you’re trying to do a painting or you’re trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes. How come. They did not have proper guidance and that’s the good news here.With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic. You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one hard-hitting quality video after another. If they can do it, you can do it too.To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.This really is not an issue of cost but more of information. With the right information, high-quality videos that truly go a long way in building up your brand doesn’t have to cost a lot.There are many ways to solve the video marketing problemFor people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is. Instead it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.There are many tools you can useOne of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.Another piece of good news. You can drastically reduce your video productions costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot, and these really are your meat and potatoes videos. These are the kind of videos that really champion your brand, but the levels beneath this kind of video are not as quality intensive.You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content. Obviously, the relationship with these different video levels goes a long way in reducing your overall cost. Keep the facts above in mind if you are still on the fence regarding video marketing. It doesn’t have to be expensive. It doesn’t have to cost a lot.If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips. This organized, clustered way of presenting your videos will help to draw more viewers, and thus more customers.Do they have to cost you a lot of money? Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.

In this competitive online business world, it is getting very difficult to overcome the stiff competition. And this competition is getting stiffer due to the launch of so many new sites daily. Among these sites, there will be some sites which will never make any impact and always languish far behind the leaders. The reason: the owners of these sites are not aware about the importance of availing SEO packages from a reliable SEO company. But many offshore companies understand the importance of availing customized packages from reputed SEO companies.They know search engine optimization is the best method to get top ranking for specific keywords on major search engines. Thus, SEO outsourcing has become a major trend in the current scenario as most companies want to attract customers and increase their sales. And the best part is that they get a chance to concentrate on their core competencies. Another reason to opt for SEO services is that they don’t have time and resource to do this expert job of search engine optimization.Hiring best SEO packages from trusted SEO companies can do wonders for your business. In fact, a SEO Company has so many packages to offer. Some of the popular SEO packages are SEO ranking packages, social media marketing packages, Article submission packages, Link building packages, SEO mini packages, dedicated SEO packages and so on. Choosing dedicated package is the most appropriate method for various offshore companies looking for professional SEO consultancy. Full time dedicated SEO consultant or experts will work as per your guidelines so that you can get top ranking on various search engines for specific keywords.Always avail SEO packages that suit your business interest the most. Most SEO consultants and SEO experts have been trained to strategically place back links and post articles, blogs and press releases to optimize sites successfully. Many people try to do the work of search engine optimization on their own but usually end up wasting countless hours and then they realize that they were making fruitless efforts. If you are not well informed, or don’t have any previous SEO experience, then you should probably leave the work to the SEO professionals or dedicated SEO experts. And make sure that the company you are hiring uses white hat SEO strategies. Also pay special attention to the duration of time they will take to provide you the desired results on major search engines for specific keywords. Tell them what you expect for your online business. By choosing the right SEO packages from a reliable SEO company, your business will become more profitable and successful.To end with it can be said that offshore companies or any business owners who want to optimize their site to achieve top rankings for specific keywords should avail best SEO packages from reliable SEO companies. These companies have dedicated SEO consultants who are well adept in using unique strategies and techniques to optimize your website successfully.

Part of the reason why some people still struggle with what it means to be a Business Analyst is because it is a very diverse career by definition. Business Analysis is defined very clearly in the IIBA® BABOK® guide, and yet, if you read this guide, you will agree that there is enormous scope for a Analyst to do a wide variety of things with their careers. So let’s look at some of the aspects that make our careers so diverse and interesting.# All industries have BAs.Business Analysis applies to any organisation big or small and in any industry where there is a form of business need that requires a business solution. Business Analysis is analysing the business needs (regardless of domain or industry) and facilitating the translation of need into a business solution. So as a BA, you pick where you would like to work, and you can keep it interesting by moving between industries every few months or years.# Business Analysis can live at the top or the bottom of the corporate ladder. Enterprise analysis is more often performed by experienced BAs; as a result, this is a career goal that you need to work towards. It does however exist as a very interesting and challenging analysis role at the top end of the corporate ladder. This makes Analysis even more diverse, as it is one of the few careers where the same set of skills can be applied in both junior and senior roles. The only real difference is that the level and type of business problem will be more conceptual than physical at the top end rather than at the bottom end.# Analysis can be fluffy and feel good, or very technical and detailed: which are you?Some BAs are naturally talented in discussing business needs in a language that business stakeholders really understand. These BAs are great at conversing with these stakeholders about their business needs in terms what they would like to achieve, or what they are not achieving. The Business Analyst can then translate these required business benefits into business requirements which can in turn be captured as part of a proposed solution to the problem. Then on the other side, some Business Analysts like the specifics and the details surrounding good business requirement definitions. These Business Analysts are good listeners, good documentation experts, and can be relied upon to support their counter-part Business Analysts who “talk the talk”. Your strengths and your choices will determine where you fit, and remember that both types of Business Analysts play their roles equally well.# Do you like to work in a loud and explicit way or do you prefer it to be implied and assumed?In some types of projects, particularly those that are more waterfall-based, you will find that there is a great emphasis placed on requirements gathering activities – running workshops, documenting requirements and running these requirement documents through various cycles of reviews and approvals. This is what I meant when I referred to “loud and explicit” business analysis. In other cases, the requirements gathering aspect of the project is still very important, but takes a more fluid and implied role in the everyday life of the project. Often this is the way requirements are managed within an Agile project environment. Business analysis is therefore applied in two very different ways without changing the nature of what is being done. This makes business analysis very adaptable and flexible as a skill set.# Which part of the project life cycle would you prefer?When you are a software developer, you get involved mostly in the build aspect of the software development cycle. With business analysis, you are involved at some or all of the stages of the software development life cycle. This applies to both traditional and Agile approaches. Your involvement will vary depending on which stages you get involved in, but you will nevertheless be performing some aspect of business analysis throughout. So you choose, once again, what type of business analysis activities you would most enjoy doing, and push to be involved in the parts of the projects that you want to be!# Do you want to be part of a project team or the operations team?Some Business Analysts are employed as part of business operations. They tend to work on business cases, feasibility studies and a variety of other enterprise level business analysis activities. This is great because not all business analysts like the project environment. However, most Business Analysts are employed in projects and thrive in that environment of peaks and troughs. Depending on your preference, you can once again, choose what type of environment you would like to be a Business Analyst in.# Business Analysis can be domain agnostic or it can be deeply ingrained in a domain.The one big divide that I have noticed through the years between different Business Analysts is that there are Business Analysts who taught themselves to be experts in one specific domain, and then there are others who taught themselves to be experts in any domain. Both of these types of Business Analysts are equally valuable. In some cases a particular role requires the individual to be a subject matter expert as well as a Business Analyst and in some other roles it requires pure business analysis skills. Once again, this leaves the highly skilled Business Analyst with a choice about whether they want to focus on one domain and have one aspect of their role as a subject matter expert, or whether they would like to remain a pure Business Analyst who is an expert in transferring their business analysis skills between different domains.In a nutshell, these are just a few of the huge number of things to consider when you choose to be a Business Analyst. There are many more dimensions for a Business Analyst to choose from when they embark on this career. So jump in and try out as many different parts of the business analysis profession as you can, before choosing which aspect you most enjoy!

Holding a successful sales meeting is your number one priority. While there are numerous factors that can make or break your sales meeting – from scheduling, presentation, and format – there’s the wildcard option of entertainment that can lift this year’s sales meeting to new heights.Compelling and interesting entertainment can help gather unfocused attention which can be handy when trying to focus an uninterested or bored audience.But here’s the key: It’s not just entertainment that makes successful sales meetings – rather it’s the right kind of entertainment.You may be wondering to yourself, “Entertainment would make for a successful sales meeting and could be a great method to focus my sales team. But what is the right kind of entertainment?”Fortunately, there are plenty of professional entertainers with specifically tailored acts for corporate sales meetings.These entertainers, which can range from motivational keynote speakers, to comedians, to professional mentalists, all have time and client-tested acts to entertain and inform your audience.Different types of acts can serve different purposes. For example, a comedian can ease the tension and lighten the mood in the room. A magician can captivate and perk attendees’ attention. A funny motivational speaker can stir attendees’ energies and refocus them towards achieving their task.When you’re searching for a professional entertainer to make your meeting a successful one, look at their previous clients list, watch their videos, and read testimonials about their performances. This will give you an idea if their act is a right fit for your group and whether they’re a quality act or they’re just claiming to be.How do you get in contact with these acts? Call an entertainment booking agency. They work with hundreds of acts nationwide, all of them backed by positive testimonials. They also know what act will fit well with your group, what act will achieve your purpose, and which acts are reputable.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.